Ouidad Color Sense Color Preserving Shampoo 33.8 Fl. Oz.

Ouidad Color Sense Color Preserving Shampoo 33.8 Fl. Oz. The Curls Experts - Because the curl cuticle is constantly exposed, both moisture and color escape at varying rates, causing color fading and inconsistency. Curls require consistent internal moisture levels to prevent color loss, protection against UV expose and removal of mineral deposits and build-up that can strip color. (SULFATE FREE)

Color Sense Color-Preserving Shampoo contains a protective Color Lock complex of broad spectrum, plant-based sun filters which help affix color to the hair fibres and prevent fading due to UV exposure and styling. It removes mineral deposits and buid-up that lead to premature stripping of color, while antioxidants protect against dehydration for healthy-looking, radiant curls.

How to use
Gently massage through wet hair. Rinse thoroughly and follow with Color Sense Color-Preserving Conditioner.

Expert Tip
Never bunch or scrub hair together while shampooing as this roughens the cuticle, weakens hair and causes frizz.