Ouidad Vitalcurl Clear & Gentle Shampoo, 33.8

When it comes to classic curls, it's all about balance.
Your spirals look their best when theyre nourished with gentle moisture not
dried out with harsh detergents or weighed down with heavy ingredients. New
VitalCurl+ Clear & Gentle Shampoo gives classic curls exactly what they need:
lightweight hydration and a gentle cleanse. This sulfate-free formula with
Botanical Omega 3-6-9 Complex (with Chia Seed, Japanese Camellia, and
Sunflower oils) targets dry areas to fortify hairs natural lipid barrier,
helping curls retain moisture, elasticity, and bounce. Its low pH helps hair
retain hydration by keeping its protective cuticle layer on lockdown. The
result: Healthy, high-performing curls with a more consistent pattern from
roots to ends. Brand Story Ouidad is the original curl expert with one iconic
idea let curls be curls. For over 30 years, weve perfected a unique
customized approach for each curl type: Loose, Classic, Tight, and Kinky
curls.