Collection: Alterna

Alterna hair care has been a champion and pioneer in the beauty industry. The company focuses on creating formulas that are paraben-free, sulfate-free and phthalate-free, giving instant allure and long-lasting vitality with active ingredients from around the globe. They combine pure additives with modern technologies, allowing you to look like you've stepped out of the shower and straight into a movie set. Plus, your tresses...