Prep your hair for flawless results with Pravana Purify & Revive Prime Spray, a multi-benefit primer that instantly removes hard water deposits and creates the perfect foundation for any chemical service. Designed for all hair types, this lightweight spray eliminates brassiness, discoloration, and buildup while promoting volume, vibrancy, and smoothness.
Removes hard water minerals and buildup instantly
Optimizes hair for chemical treatments and color services
Reduces brassiness and uneven tones
Adds lightweight volume and moisture without heaviness
Leaves hair smooth, vibrant, and ready to style
Get hair that feels refreshed, balanced, and beautifully primed with this essential prep spray that delivers visible results from the very first use.